Bing is a search engine made for doing. So we tapped consummate doer and hip hop extraordinaire Swizz Beatz. The narrative revolved around Bing’s Facebook friends feature and how even a super producer needs help hyping a show and finding the perfect getaway. Beyond starring in our spot, Swizz was also kind enough to produce the video’s track himself.

Once the video launched online in a media partnership with the MTV VMAs, it received over 25,000 retweets. Enough to impress clients and music moguls alike.