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Hello.
Thanks for visiting. I’m Carl—freelance writer, ACD and wiseacre creative.
I’ve been in the ad game since AOL and Blockbuster Video were culturally relevant. Which is to say, I’ve become well versed in pretty much all forms of advertising—print, TV, radio, outdoor and digital. Everything except blimps, really.
I love the mashup of big conceptual ideas, relatable human truths and the cool people who make it all come to life. And some of the coolest folks I’ve worked with were by way of brands like Nike, adidas, Xbox, HP, Coors Brewing, Levi’s, Tourism New Zealand, Microsoft and the Oregon Lottery.
I’m a dad and native Oregonian who considers himself a taco critic and pen snob—only a Uni-Ball Vision Needle will do, thank you. Some of my skills outside of advertising include shucking oysters, smoking salmon and shearing Christmas trees. I’m god awful at shuffling cards though.
